I have been in the world of the web since I first got out of college back in 2000. In one way or another, I have worked with every incarnation of web marketing and merchandising -- from e-newsletters to online catalogs to blogs to online stores. But until recently, that all pretty much boiled down to written content.
Everything is moving toward video now. As Generation Y gives birth to Generation Z, our culture is changing -- YouTube is right up there with Google in regards to preferred search engines. If you want to know how to do something, two years ago you'd read an article about it -- but now you watch a how-to video.
I'm in the business of web presence. At my day job, in my freelance writing, in the new business I'm creating, even in my Thirty-One business, web presence is central to what I do. Which means I can't fall behind the times, or my paycheck will be what suffers.
What does all that mean to you, dear reader? That means you have to suffer through my first webcast. It's not pretty. It's not professional. But darn it, I need to get over my fear of putting my face on camera.
For the record, I'm super proud of myself for not using the word "um" more than a handful of times.